It needs to be understood that this mural of glorified "feminist" and Jew Killer, Rasmea Odeh, glares out at everyone who goes into and out of a major transportation hub in the San Francisco Bay Area.
This is not some lonesome restaurant.
There are hundreds of thousands of people who live in Oakland, or surrounding areas, who use the Fruitvale BART station going to and from San Francisco.
Everyday, as those people walk by that face - or drop in for some flatbread at Reem's on the way home from work - they are being taught that killing Jews is not only fine, but heroic.
As someone who lives in the area I was actually looking forward to eating there before I realized that Reem's quite literally promotes violent hatred toward the Jewish people in a public way.
She and her people promote it. They glorify it and, thereby, make it acceptable and perfectly normal.
They, in fact, represent a toe-hold of Palestinian-Arab political hatred toward Jews in the Bay Area. Generally speaking, Palestinian-Arab political hatred toward Jews in the United States has primarily expressed itself within the academe in the form of "anti-Zionism."
Now we are seeing that hatred expressed in a popular, street manner that glorifies the murder of Jews, in general.
Rasmea Odeh killed two young Jewish college students in Jerusalem, along with injuring nine other people, in an attack carried out by the Popular Front for the Liberation of Palestine (PFLP) in 1969.
That may sound like a long time ago, but this woman is a current political actor on the American scene.
She is now considered something of a feminist hero and is an associate of Sharia-promoting, faux-feminist, Linda Sarsour.
The problem is that there is no will to fight this in the Bay Area because Bay Area Jews are weak.
Our numbers are far too small and the various pro-Israel / pro-Jewish organizations do not really give a damn or simply refuse to stand up.
If Faith Meltzer had any support then we could fight back. We could gather greater numbers and gain some legal backing. We could discuss matters, perhaps, with Reem's landlord. We could put pressure on the city.
As a Jew that cares, I am all-in.
But if this represented a poker hand, I would toss in those cards in a New York minute.