Congratulations on being confirmed as president Trump's ambassador to Israel. I have no doubt that you will be a good friend of Israel. There are no limits to the extent of which I believe you will be a good friend of Israel. However, can you be a great friend of Israel. Allow me to explain the difference between a good friend and a great friend. A good friend is someone who adopts policies that help Israel. A great friend is someone who induces others to adopt policies that help Israel. This is particularly important because your time in office will be limited and your long-term impact will be based on the effect you have setting the framework for how your successors view the region.
The narrative. As a new report from the BESA Center demonstrates, western support for the Palestinians is based on false narratives. Convincing someone to support Israel thus requires a narrative in which, under that individual's value system, Israel is the good side. In contrast, the currently prevailing narrative is that the conflict is one of Israeli Goliath against Palestinian David. This narrative would explain Obama's obsession with the settlements, even if it can't be proved that it was the motive.
The David and Goliath narrative has two components. One is the Palestinians as innocent victims. The other is of Israelis as capricious victimisers. Both components will have to be confronted explicitly as just providing the litany of Israel's contributions to society will leave adherents of the narrative saying that it does not excuse Israel's victimization of the "innocent" Palestinians.
Overall theme. The main thrust of the following sections is that the essence of the conflict is, as Einat Wilf describes it, is the inability of the Arabs and Muslims to accept the fact that those whom they have historically treated as inferiors are now claiming equality and exercising power in their midst.
The way forward. Many in the West believe that the way to move forward on peace and to help the Palestinian people is to put pressure on Israel. On the latter issue, even many supporters of Israel concur, with the response being only to limit the help given to the Palestinian people if the cost to Israel is too high. Call attention to facts that complicate this narrative. For instance, visit Israeli Arabs like Ali Salam and Gabriel Nadaf who can show what genuine cooperation with Israel can yield. Visit one of get-togethers of Palestinian leaders like Sheik Jabari with the settlers to show that the settlements are not an unambiguous hindrance to Palestinian aspirations.
Media coverage. Bring in Mattie Friedman and Mark Lavie to identify what issues are systematically buried by the media's code of omertà and devise strategies to create scenes that would force those issues onto the media radar screen.
Finally, avoid simply asserting that their narrative is wrong. Simple assertions that the narrative is wrong will be dismissed. Instead, call attention to uncontrovertable facts that challenge the narrative and force them to bob and weave to reconcile the narrative with those facts.